Even though the market is full of location-based technologies, the most popular ones in the proximity market today are the Google’s Eddystone beacon protocol and the Apple’s iBeacon technology.
Introduced in mid-2013 by Apple, iBeacon technology allows your business to reach its target audience on their smartphones in a seamless and contextual manner. Even though Apple’s iBeacon technology has a lot of benefits, it’s unfortunate that it encountered certain roadblocks that interfered with its widespread to small and big businesses. For instance, the technology requires users to install an app.
Google’s Eddystone beacon protocol is a proximity solution designed with Android users in mind. Just like iBeacon, Eddystone can help your business deliver similar location-based mobile experience via the Chrome browser. This therefore eliminates the need for native branded apps, which does away with any roadblock to its widespread across big and small businesses.
Precisely, here are some of the reasons why you should go for Eddystone. Check them out.
The money and effort you need to develop and maintain a beacon-enabled app is definitely high. Since Eddystone beacons are open source and mainly promote easy and free sharing of content through the Chrome browser, your business will save a significantly in development and maintenance. After buying few beacons, your business will only need to have a URL that you wish to transmit to your customers.
The need for native app is one of the main features of iBeacon technology. Many big businesses often build their own beacon-based app in order to offer personalized brand experience to their customers. It’s important to understand that building and maintaining such apps can be impossible for some kinds of businesses. In fact, this is where Eddystone beacon protocol normally has an edge because it can directly leverage the Chrome app on smartphones in order to deliver provide contextual mobile experiences. All that your users need to do is click on URL and they will be directed to the relevant web interface.
Google’s Eddystone beacon protocol relies on Physical Web URL to broadcast content. The Physical Web URLs are what direct your users to relevant web sites as required by your business. Compared to maintaining content for app, it’s much easier and less time consuming to maintain and edit web content.
- Resolves app confusion and competition
The app market is really crowded today and new apps are still being launched every day. For a brand to occupy the valuable screen space of users, it has to battle for the others. Furthermore, users continuously uninstall apps from their phones so that they can try out new apps, save space or for many other reasons. Simply put, beacon-based apps are forced to compete in a very harsh environment and it might create a barrier for your business from reaching many consumers. So, Eddystone protocol remains the best bet for your business because it leverages the Chrome app.